Core Values

Our culture is based on core values which drive our ‘why’:

#1 Strength training is for everybody
We pride ourselves in creating an inclusive community, one where everyone feels welcome, and where, no matter your age or abilities, we will train you safely and effectively.

#2 Community is everything
Coaches and members empower each other to be the best possible versions of ourselves we can be.

#3 Moving better = feeling better
We want everyone to experience the benefit of how movement positively impacts their quality of life.

#4 Smart coaching means personalized to you
Our programming is not one size fits all; we evaluate your needs and abilities and program for you to keep you healthy, moving, and to get the best results possible. The gym takes care of you; not just individuals.

#5 People are capable of much more than they think they are
Our coaches live this and we give it back to our members. We push you in the best possible way so we can see your reaction when you do something you never thought you’d be able to do.

#6 If we’re not having fun, we’re doing something wrong
Strength training should be work but should also be fun. Fitness should be fun. If you’re not having fun (and we’re not having fun), we need to find another way of doing things.

#7 Continuous learning is in our DNA
We focus on raising our own bar to be able to give the best coaching and experience we can back to our members.