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(gentle music)

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<v ->The way that we,</v>

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and I guess the way that I describe the experience at SSP,

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and I always tell my coaches this and my staff this

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is I never want somebody who walks into SSP

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to have it feel transactional.

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So a lot of gyms you go into, could be a big box gym,

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could be another kind of circuit style gym,

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whatever it may be, you walk in, you get in a class,

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the coach is there, maybe they're wearing a microphone,

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they rah rah up, they get you going for 45 minutes,

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and then you leave.

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And if you like that, I think that's great.

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But what we find is a lot of people

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like the personal connection.

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They don't want it to feel transactional,

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they want it to feel personal.

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And so we make an effort when we onboard people

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to understand their lives,

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understand what is your injury history,

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what have you gone through, how can we help you,

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how can we add value to your life?

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And that's the first step

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that I don't think they get in a lot of other places

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that they get at SSP.

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The second piece of that is that when they start to come in,

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because we have created a whole community and a culture

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within our gyms, people start to realize

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that they're building relationships with people,

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not only coaches, but other members in the gym.

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It becomes a glue, it becomes an accountability piece

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for people wanna to come into the gym.

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I have people that come up to me

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and say they feel like they missed out

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if they don't come to SSP for a day.

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And so I think those two pieces

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are really the powerful pieces of what we provide here.

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<v ->I found SSP in September of 2020.</v>

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I'd been a big box gym person before.

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And I think it's a community,

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and it's a group of people that come together

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on a weekly, daily basis sometimes, so it's familiar faces.

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I think it's a good balance of competitive

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in the sense of they're pushing you.

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You want to increase your weights,

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but at the same time it's fun and supportive

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and everyone wants you to succeed.

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<v ->You know, we all motivate each other and check in</v>

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and we follow each other's lives and what's going,

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and we've built a really lovely community here.

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<v ->I think knowing that my coach is waiting for me</v>

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and my classmates are waiting for me

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just helps me get to that 6:00 am workout.

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And I do that three days a week,

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and I think without the community people,

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it would be much more difficult.

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<v ->To be honest, I don't have to think when I come here.</v>

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The workout's done for me.

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Sometimes the weights are prescribed

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for the different movements that we do.

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And that's perfect for me.

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I do a lot of thinking throughout the day.

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I wanna come here and just sweat and have fun.

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<v ->We're not into fad exercises.</v>

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Running into trends, we do real exercise here

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with real people.

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Everybody and every type of body is welcome.

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All ages are welcome.

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We train youth athletes,

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all the way up to people in their 70s and 80s.

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And we pride ourselves in our ability to be able to program

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and provide a safe environment for people to exercise.

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And that continues to be my mission to this day.

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<v ->I keep coming back because of the challenging workouts,</v>

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the community and the coaches.

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I've gotten stronger than I've ever been before,

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with Chris and his workouts.

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<v ->Most people that come in here enjoy strength training,</v>

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and it's fun, but we also want to make sure

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that people have a good time when they're in here.

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That strength training doesn't have to be super serious,

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doesn't have to be, oh, I have to get these gains.

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It's about being here, lifting, having fun,

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learning new skills, being in a great space,

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being part of a community, being with your friends.

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And so the the fun aspect is really important

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for us to cultivate as part of our culture, as well.

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<v ->There's a lot of laughter, obviously.</v>

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There's the class clown that always shows up,

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and Chris and all the other coaches

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do such an exceptional job of keeping it lighthearted.

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And there's always this competitive feel,

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but is really competitive with yourself.

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And the rest of us are so supportive of each other.

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<v ->Just coming in every day, having the accountability,</v>

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having the personal relationship

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with other people in the gym,

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having the personal relationship with the coaches,

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knowing that you're making progress,

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knowing that you're being taken care of,

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knowing that you're being seen and heard,

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and you're part of something and you're part of a community,

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I think that is ultimately

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what people walk away from SSP with.

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And I know that when members move away,

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a few members move away to out of country for jobs

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or whatever, the feedback always is they miss SSP.

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They miss the culture.

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They miss coming in every day.

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They miss seeing the coaches,

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they miss seeing everybody else.

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I think if we can provide that,

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we can provide a community and we can provide a community

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with the ability to teach people something

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that's such a valuable life skill

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that they can take with them for their rest of their lives,

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I mean, there's nothing better than that for me.

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(upbeat music)

