Happy New Year! We are so excited about 2026.
Here’s what we’ve got for you… Join our 30 day transformation program for… wait, you’ve probably heard that one before, huh? How about join our 6-week post-holiday shred program to drop those holiday pounds… that one too?
I know I’m poking a little fun, but these same messages pop up everywhere this time of year because, as you probably know, January is widely known for being the busiest time of year in gyms all across the world. Most people come into the New Year with a fresh feeling and perspective and they attack those New Year’s Resolutions with vigor!
We love to see people excited about improving their lives and their health! That’s what we’re all about at SSP. The challenge we oftentimes see in this approach tends to be very intense and, as a result, short-lived. People adopt a big “all or nothing” approach to achieving their goals, and as it relates to fitness, many of those classic marketing messages play into the psychology of going “hard” for a short period of time to achieve results. We see this lead to burnout, frustration, and lack of motivation. According to Forbes, up to 45% of resolutions made in a new year are abandoned by March!
Here’s what we do at SSP:
- Provide really smart strength training that is customized and progressive to you from a team of amazing coaches who are really good at their craft.
- A safe and inclusive environment that feels safe, has no mirrors, and one where we celebrate strength and what our bodies are capable of.
- A really, really great community of people. I mean, we’re biased, but we’re pushing 1000 members between our four locations and we know one of the reasons they keep coming back is because of the people.
- A path for developing a healthy and sustainable relationship with your fitness that is lifelong and one that ultimately improves your muscle mass, bone density, decreases risk of cardiovascular disease, and improves your functional independence as you age. Quite simply, you’ll be able to do more of the things you love to do for longer and perform better doing them.
I know maybe some of that doesn’t sound as exciting or as sexy as a 30-day shred, but I know I can stand by every single word. New habits take a long time to solidify and become sustainable. They take work and consistency. Building strength takes work and consistency. Improving your cardiovascular function takes work and consistency. Your time with SSP will do all of that (and then some).
However you decide to tackle your New Year’s goals, I am wishing you 100% the best for 2026.
Your friend,
Chris