At SSP, one of our core values is Continuous Learning Is in Our DNA and it’s a mindset we live by every single day.
We believe great coaching doesn’t happen by accident. It takes reps, feedback, mentorship, and a commitment to getting better. That’s why we consistently invest in our team’s development so they can deliver the highest possible standard to our members.
This past weekend, we sent a group of coaches to FRC (Functional Range Conditioning) in Montana to deepen their understanding of mobility, joint health, and movement control which are tools they’re already bringing into their sessions.
And later this month, we’re sending more of our team to the Perform Better Summit, one of the top conferences in the country for fitness professionals. They’ll learn from some of the best minds in the industry and come back even better equipped to support our members’ goals.
But here’s what really makes SSP different:
We don’t hire part-time side hustlers. We build full-time careers.
In an industry where it’s common to patch together gigs at multiple gyms just to make ends meet, we’ve done things differently.
Your SSP coaches are full-time. That means:
- 100% of their health insurance premiums are covered
- They receive paid time off and holidays
- They’re enrolled in a 401(k) with employer match
- They’re on salary; not chasing sessions or commissions
- And they’re deeply involved in the business from operations to community leadership
We’ve built a system that attracts great talent and allows them to grow with us.
Truth is, when I first started building SSP, people told me I was crazy for trying to create full-time, stable careers for coaches. But I believed then (and I know now) that treating fitness like a real profession is exactly how you build gyms that actually change lives.
And now? I spend part of my time speaking and coaching other gym owners on how to do exactly that through a group called Business for Unicorns. Because this model works and our members are living proof.
Thanks for being part of this incredible community. Our members aren’t just training at SSP; they’re helping us change the game.